
Malls Aren’t Dead: The Rise of the Reimagined Shopping Experience
It seems the rumors of the modern shopping mall’s demise have been greatly exaggerated. For years, the rise of convenient e-commerce alternatives cast a shadow over the once-bustling indoor mall. Vacancies increased, and foot traffic steadily declined. The pandemic further fueled the narrative of the shopping mall’s inevitable death, a stark contrast to its heyday as the North American public square in the 80s and 90s. However, a recent study by Placer.ai, an analytics company specializing in commercial real estate data, paints a brighter picture. They compared indoor mall, open-air shopping center, and outlet mall visits in 2024 to pre-pandemic (2019) levels. The results show shoppers are returning, with open-air centers exceeding 2019 numbers for the first time in Q1 of 2024. Indoor malls and outlet malls are lagging behind, but indoor malls have rebounded significantly, going from nearly 30% less traffic in Q1 2021 to only 5% below 2019 numbers in Q1 2024. While many malls are thriving in 2024, the growth isn’t universal. Let’s explore the factors contributing to success in this evolving market. A Smaller, More Streamlined InventoryIt’s important to note that not all malls are experiencing the recovery. Industry analysts suggest there are still too many








